Tuesday, December 8, 2009

Land of Coca Cola

from "When I Paint My Masterpiece" by Bob Dylan

Sailin' round the world in a dirty gondola
O, to be back in the land of Coca-Cola...

If there's one thing a globe-trotting American will never miss, it's the sugary bullshit from Atlanta. You can find it in every roadside stop on planet Earth (unfortunately). Maybe this omnipresence is fuel to the narrator's nostalgia, since it is the "land" that he misses, rather than the beverage.

Coke is a completely worthless beverage, hence the never-ending advertising blitz which insists on how necessary it is. Zizek has an interesting gibe on how Coke is the ultimate in "surplus value" enjoyment.

Also, gondolas are not ocean-going vessels, so you couldn't "sail around the world" in one.

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