from the slogan of the Incheon Free English City Program
Smile with English!
The city of Incheon, South Korea has a program to encourage the English language for purely pragmatic reasons. In their haste to catch up to the global trade markets of Hong Kong and Singapore, the boosters overlooked that smiling has no language, and that it is not possible to speak English and smile at the same time. Shouldn't a language-oriented slogan be proofread extra carefully?
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